Social Media for Interior Designers - Intermediate

Beginner and intermediate workshops: To help everyone get the most out of workshop time, we're offering two different workshops: one for beginners and one for intermediate social media users. Please use the following set of questions to self-identify if you're a beginner or intermediate user: Do you have at least one active social media account: Twitter, Instagram, Facebook or LinkedIn? Have you posted more than 10 times on your social media account(s)? Do you know what a hashtag is and how to use hashtags? Have you used Instagram Stories before? Have you used a social media scheduler or planner before?   If you answered yes to at least 4 questions, please sign up for the Intermediate class.    Alternatively, if you still have any questions about which class, you should choose – please contact Charlene charlene@hicharlene.com ABOUT   Is your social media presence as beautiful and purposeful as your offline projects? If your social media strategy needs polish and focus, join creative business mentor and social media expert Charlene C Lam for this workshop tailored for interior designers.   There’s a lot of advice about social media out there, and not all of it will be relevant for you and your business. How do you know which platforms are right for your business? Which strategies will help you get the best return on your time and effort? Do you struggle to come up with content that connects to your customer? In this interactive and hands-­on workshop, you’ll learn how to use Instagram, Twitter and more for your interior design business. Prior to the workshop, you'll have access to the Social Media 101 video. Please watch the video and complete your pre-work before class to help you get the most out of workshop time.   WHAT TO EXPECT Part 1 We'll start with an overview of Social Media and look at ways interior designers may want to use the various platforms Reasons to use social media Social Media in 2020: Trends and best practices Post with Purpose: Identifying your purpose for using social media Part 2 Next, we'll look at your brand and interior design business, and how Social Media fits into your overall marketing strategy   Your Brand: Identifying and expressing your signature style, elements and ethos Your Business: How does social media align with your business objectives? Your People: Who are the clients, decision-­makers and influencers you want to reach? Exercises include evaluation of current social media profiles   Lunch break 12pm to 1pm (a light sandwich lunch is included)   Part 3 Developing content ideas for social media that are relevant to your business and your audience Where, when and how: Developing a content plan and calendar for your Social Media Your Next Nine: using the Instagram grid to plan social media content in an interactive exercise Overview of tools for planning and scheduling social media content   WHAT YOU WILL LEAVE WITH A clear understanding of how to evaluate which platforms are right for your business, now and in the future. A Social Media content strategy aligned with your business and lifestyle, including dozens of content ideas and your next nine Instagram posts mapped out. Practical tips for maximising your time and effort on social media to build relationships and get results. WHO SHOULD ATTEND This workshop is for professional interior designers who want to take charge of their social media story. Attendees are expected to bring with them a good understanding of the platforms under discussion. Feel like you need to cover more of the basics first? Please join us on our Beginners session instead.   Prerequisites for attending Watch Social Media 101 video and complete pre-work before the workshop (available 3 weeks before workshop) Highly recommend: Convert Instagram account to a business account (free) If you’re not currently using an Instagram planning app (and it’s ok if you’re not!), please install and sign up for the free version of Planoly Be signed in on your social media accounts and bring your device(s) When registering your ticket please include your Instagram/Twitter/Facebook handle   ABOUT THE SPEAKER Charlene C Lam is a NYC-LDN curator, creative business coach and social media expert. With degrees in mass communications from UC Berkeley and surface/textile design from the Fashion Institute of Technology (FIT) in NYC, Charlene started showcasing UK designers and makers with a Christmas pop-up in Vitra's London showroom in 2010. Drawing on her experience in journalism, marketing, retail, and visual merchandising, Charlene helps creatives to show and sell their work. Frustrated by generic social media advice, she developed a specialty in social media for creative businesses, sharing her insights through talks, workshops and a new content series Show & Sell with Charlene. Charlene has spoken about creative business, experiential retail and social media at events like Talks at 100% Design, Clerkenwell Design Week and Brooklyn Designs. Additional information When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials and to verify the correct ticket band has been selected. *BIID member traveller rate: To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the venue. If this includes you, please book using the rates above. We will then contact you to verify your postcode. To see if your office is located more than 60 miles please click here. About the venue The meeting room is on the 7th floor of the citizenM Tower of London hotel. To access the 7th floor pass through the lobby and head straight to the elevators. There is no need to check in. A societyM ambassador will greet you on arrival on the 7th floor at the desk (turn right from the elevator). If there isn’t an ambassador available, just make your way around the bar towards the view of the Tower of London where you will find meeting room 2. The bar facilities are for hotel guests only, please do not use this space. Tea and coffee facilities are complimentary and found within the meeting room. If you have any queries, please email the office at info@biid.org.uk or call 020 7628 0255. All BIID events and training courses are subject to standard terms and conditions which can be viewed below ---------------------------------- Terms and Conditions: If you wish to cancel your booking to a paid event, please send a refund request via Eventbrite. A full refund will be issued if your refund request is received 10 working days prior to the day of the event. The full delegate fee will be forfeited for non-attendance (for any reason) without prior notice or cancellation of your booking. A replacement delegate nominated and confirmed by you is permitted but must be confirmed in writing to info@BIID.org.uk prior to the event. If you wish to cancel your booking to a free event, please do so via Eventbrite as soon as possible so that your ticket can be reallocated. The BIID reserves the right to make changes to the programme. The BIID reserves the right to cancel the event if unavoidable circumstances arise. This event will be photographed and videoed. Attendance constitutes consent for these images/videos to be used, by the BIID and its partners, for promotional purposes. In compliance with the Data Protection Act, we must point out that the information on this form will be kept on a database. Your name may be shared with the venue. These terms and conditions shall be governed by and construed under the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England and Wales.